Good Partner Portals for Happy Partners and Better Channels

A successful channel is dependent on effective partner management strategies and satisfied channel partners. In this increasingly competitive market, businesses, especially the startups and smaller ones, cannot hope to thrive or even survive without utilizing a channel to transport goods and services to end consumers efficiently and effectively. Partners or intermediaries comprise the pipeline that accomplishes this, which means that you cannot afford to ignore what they need or have to say.

So how do we keep them happy? The answer is simple. Use an effective Partner Relationship Management strategy. And how do you ensure PRM’s success? You ensure it by using partner portals. And keep in mind that not just any portal will do. It has to be a GOOD one or else what would be the point?

Partner portals are web based applications that grant a company’s partners access to valuable information, resources and programs necessary for their growth and success by supplying authorized logon credentials. In addition to that, channel managers benefit from a direct and clear view of channel performance so that they can act justly and accordingly.

You can only claim that a partner portal is good is if it provides these two very important necessities: communication and collaboration. Remember that in channel management, healthy business partnerships must be nurtured and maintained. Like in any relationship, in order for it to work, the parties involved must be able to communicate and collaborate effectively so they can talk about their needs and problems so they can work out and smooth over whatever kinks are present.

Everyone covets a successful and profitable business venture. In order to fully realize this dream, remember this: keep your partners happy. The people “in between” are more important than you realize because without their loyalty, dedication and cooperation, a channel is as good as dead. So include a good working partner portal into your PRM strategy so you can satisfy your partners and benefit from better and more productive channels.