Channel Sales Strategy: Importance of Branding

If money was no object, would you buy an iMac or a PC? You could say it depends on what your job is. If you’re a programmer, you’d probably say a PC; if you’re into graphic design or photography, you’d probably pick an iMac. What about, if you’re just an ordinary guy who is neither one of these professionals? Which has better branding?


channel management solutions

Branding is an important part of any channel sales strategy. Much like a franchisor would protect its brand by giving guidelines for franchisees to follow; vendors protect their brand by training channel partners on the finer points of marketing their products and/or services. Branding does not stop at the vendor. Even channel partners are protective of their own brands and that’s why they provide ample customer support for purchases on their site or physical store.

As a channel partner, I see how branding can determine longevity of a business because branding promotes customer loyalty. I see time and time again how in a supermarket, deluged by options, customers still pick out items they’ve tried, tested and grown accustomed to. Brands such as McDonalds, Starbucks, Kellogg’s, Tide, etc. had become ubiquitous items in our society, our community, and our homes.

In the world of Information Technology, brands such as Apple, Adobe, Microsoft, HP and countless other giants have become synonymous with quality high-value products. The channel sales strategy they employ surely included branding as top priority. As they become more and more famous, the strategies they employ to protect their brand can sometimes border on paranoia, like in the case of the Apple and the infamous iPhone 4.

Established brands are, in a way, more stable and would be harder to topple. For start-ups, however, the game had just begun. Start ups have a long way to go before they can prove their worth and their brand. Fragile reputations have to be cemented by concrete channel sales strategy. And this is how I see it.

The Beauty of LMS

A learning management system, or more commonly known as LMS, is a software that teachers and lecturer use in order to put out a virtual framework of their course outline. It’s basically a control panel on the guide of the lessons for the teachers to use. These past years, its been recently used to develop, increase and establish a communication process that is independent from other communication processes, like a one-on-one chat with your classmate while everything else is happening.


corporate learning solutions

To say the least, its been a success for the academe and other educational institutions that the learning management system has been put to use. Its efficiency and effectiveness has become increasingly good over the years, one that may challenge the conventional type of learning perhaps in the next few decades.

The program can do and provide various tasks like giving links to online resources while recording lectures, exercises and other tasks. Video conferences have also boosted its attention to itself thanks to the system. In simple terms, it’s an all in one class where everything works by a click of a mouse. The ability of the program has, by far, pushed distance learning to improve fairly quickly by offering remedial courses and heightening its qualities through integrating audio, video, and other printables.

However, the wave of LMS is fairly slow. Not all learning institutions have one and some of them can’t even afford it. Still, online learning is becoming more rapid in every country in the world. The use of electronic blackboards has been common in some countries like Japan wherein most classes apply both electronic learning while inside a classroom. Although, a lot of students as well as professors prefer the basic type. One may even predict that if technology pushes it reaches further, the physical library, along with its tons of books and papers may turn out to be obsolete by the time virtual learning has become dominant in the modern world.

In my opinion, I think it’s just a matter of time before people begin to recognize the efficiency of electronic learning courses. I think it won’t be a surprise if most young students of today become net savvy.